Sectors Serviced by EAGM

With the business developing further, EAGM embarked on its separation into two business divisions, the Consumer Goods sector servicing the organized retail through the retail segment and the Food Service sector servicing the lucrative hospitality industry. EAGM has since seen strong growths in both its divisions by creating specialized & responsible teams in each of these divisions, with a strong focus on providing unmatched customer service, modern marketing methods and constant upgrade to innovative products to enhance sales.

In the Consumer Goods division, a large team of sales executives and retail support teams have been recruited to operate in the field by visiting each and every customer or every outlet of chain stores to carry out merchandising of their shelves, stock assessment, preparing reorders, installation of POSM and execute In-store promotional activities. This service is unique in the tableware segment and has strongly helped EAGM increase shelf off-take of its consumer goods brands.

In the Food Service division, EAGM has continued to dominate its leadership position in each of its market by providing a wide variety of products from world’s leading tableware and catering brands such as Chef & Sommelier, Arcoroc, RAK Porcelain, Sunnex & recently introduced Cambro. Strong back up stocks and regularity of product ranges has been the key to EAGM’s huge success in the Food Service industry. EAGM’s sales executives are well trained & are respected as tableware consultants to the hospitality industry. To aid the growth plan, EAGM has at the end of 2011, set up a large state of the art showroom in the Kenyan capital city, Nairobi, which is fast becoming the business hub of the region. The next big step is the set up of its new corporate head office and a very chic showroom in Mombasa, where the business originated.